Unit6Exam

 Crowdsourcing  The benefits of using crowdsourcing to hire environment designers  

 Crowdfunding examples A memory owed- Short Film Required amount- £23,500 Levels of support available- The levels of support that is available is words of support. Perks of support- The perks of having support, is it allows the person getting funded can see the comments about his movie, and allow peoples opinions help grow his film. Timescale- June 29th 2017 Location of Production- Lincolnshire THE TRUST FALL- Julian Assange Documentary  Required amount- $220,000 Levels of support available- Words of support Perks of support- Since this documentary is political, the comments can be used to see those who support the documentary being created, and can also post their opinions on the individual. Timescale- Created October 30th 2022 Location of production- Australia 

 Campaign Structure  Always plan 6 months in advantage of the launch date. i.e. if the launch date is December, you should plan to start the campaign in June. Campaigns work in a cycle of three stages: Stage 1- generate leads-posting once a week/teasing the audience of the upcoming product/service/introducing sponsors/setting up accounts if not clear in the scenario- end with metric goal you want to achieve Stage 2- Build credibility- posting twice a week- end with metric goals you want to achieve. Stage 3- Stay on top of mine/drive to sweet spot/strengthen the relationships/ earn referrals- multiple times a week in the lead up to the launch- end with metric goal you want to achieve.  Create #'s with a verb in it that will encourage folksonomy and audiences to create UGC content that you can repost.  Synergy: @ tagging your sponsors and relevant accounts to spread awareness of your campaign throughout.  Be specific about visuals- shot types, house style colours,...

 Moral Panic Morals- Standards of behavior; principals of right and wrong. Panic- sudden uncontrollable fear or anxiety, often causing wildly unthinking behavior.  The idea of moral panic is that someone or something evil/negative is threatening the normal way of life.  Whereas in the period before the 1990's Moral Panics were spread by word of mouth, rumor and tabloid journalism. The rise in internet use and access led to information being spread far and wide more rapidly. With the advent of Web 2.0 and social media becoming popular, Moral panics spread more widely and quickly.  Media panics over the year Violent Video Games Slipknot Eminem Instagram Influencers Covid China Little Britain  Social media itself has been a moral panic as people have used things such as deepfakes of political leaders and spread misinformation to the public. Also, social media influencers encouraging people to follow trends and styles that could potentially put people at risk physic...

 Instagram   Instagram is a social media channel that allows you to connect with people around the world and post photos and videos of events you want to remember. For example, one benefit of using social media, is being able to upload recent activities and allow your family and friends to see them. By doing this you will get likes and comments from the people who follow you or those who appear on your suggestions, which will inspire you to continue uploading more posts in order for more people to like your posts to let you know people are interested in what you are up to.  Also, people use Instagram to gain national fame. They can do this by posting content that is trending or becomes a trend, that will make people want to access their account more. This will then allow that creator to be recommended to their audiences followers by either, appearing on their reels or getting people to shout out their account for more people to follow them, which can eventually lead up to...

 Artic Monkeys and Stormzy's use of Social media  In the early 2000s Arctic Monkeys used apps such as Myspace and SoundCloud to promote their music and build a fanbase to give them enough fame to be recognised by the music industry. However, this worked out really well for the band as not only did they get really popular on Myspace and SoundCloud but have now became one of the most successful UK bands of all time. Other Artists since then have kicked off their fame from using SoundCloud such as Post Malone in 2015 released a song on SoundCloud called White Iverson which would be shared from SoundCloud by his fans and would globally go viral.   In 2014 Stormzy did a underground freestyling scene in South London for LinkUpTV who try and support underground UK rappers and get them to fame. They do this by uploading the freestyles on to YouTube for their audience, which is where people would start to recognise his talent. The video would get over 10 million views on YouT...