L06:Long Tail Product Examples

 Technical developments led to an increase in successful sales through the long tail model, as films have been able to be more popular than mainstream filming companies. For example on the Rotten Tomatoes charts The film Rebel Ridge has topped the charts above films such as Beetlejuice, Borderlands. This goes to show that films no longer have to come from popular brands such as Disney anymore to reach their target audience. Movies such as Borderlands feature actors such as Jack Black and Kevin Hart, whereas Rebel Ridge features actors such as Don Johnson and AnnaSophia Robb who are not mainstream actors manage to make it to the top of the charts a head of famous actors known world wide.  



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